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When it comes to sneaker culture, few shoes have left as lasting an impact as the Nike Air Jordan 3. First released in 1988, this legendary silhouette not only saved Michael Jordan’s partnership with Nike but also revolutionized basketball footwear design forever.
The Air Jordan 3 was designed by the legendary Tinker Hatfield, who incorporated groundbreaking elements like visible Air cushioning, a mid-top silhouette, and the now-iconic Jumpman logo. It was notably the first Jordan shoe to feature the elephant print design, a durable yet stylish embellishment that remains symbolic of the AJ3 to this day.
What makes this shoe particularly special is its role in convincing Michael Jordan to stay with Nike. After the success of the AJ1 and AJ2, he considered leaving the brand—until he saw Hatfield’s bold and innovative designs for the AJ3. The rest, as they say, is history.
The Air Jordan 3 transcended basketball, becoming a cultural phenomenon. From hip-hop artists showcasing them in music videos to collectors trading rare colorways, the AJ3 cemented itself as a streetwear staple.
Even decades later, Jordan Brand continues to release new iterations, paying homage to classic OG colorways like "Black Cement" and "White Cement" while experimenting with fresh, modernized versions.
If you’re looking for the latest releases or hard-to-find retro models, check out this sneaker spreadsheet featuring detailed listings of Nike Air Jordan 3 styles. You’ll find exclusive drops, pricing comparisons, and buyer reviews all in one convenient place.
More than just a shoe, the Nike Air Jordan 3