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Founded in 1949 by Kihachiro Onitsuka, ASICS has grown from a small athletic shoe company in Japan to a globally recognized brand synonymous with quality and performance. The name ASICS is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy lies at the heart of the brand's mission to promote overall well-being through sports and physical activity.
Kihachiro Onitsuka's journey began with a simple yet powerful idea: to create shoes that could help young people build confidence and strength through sports. Inspired by the sight of post-war youth struggling to find purpose, he sought to develop footwear that combined functionality with comfort. His first major breakthrough came in 1951 with the introduction of the Onitsuka Tiger
As ASICS expanded its product line to include running shoes, tennis footwear, and other athletic gear, the brand began to gain international attention. A defining moment came in 1977 when ASICS launched the GEL cushioning technology, a revolutionary innovation that provided unparalleled shock absorption and comfort. This technology soon became a hallmark of ASICS footwear, earning the trust of elite athletes and amateur enthusiasts alike. Today, ASICS continues to push the boundaries of innovation, integrating cutting-edge technologies like FLYTEFOAMGUIDESOLEASICS Reborn Wear Project, which recycles old footwear into new products. This commitment to environmental responsibility reflects the brand's dedication to creating a healthier future for both people and the planet. With over seven decades of experience, ASICS has cemented its reputation as a leader in the sportswear industry. From sponsoring global marathons to developing shoes tailored to individual biomechanics, the brand remains true to its founding principles. ASICS is not just a footwear company; it is a movement that inspires individuals to achieve their best, both physically and mentally.From Local Success to Global Recognition
Commitment to Innovation and Sustainability
A Legacy of Excellence