Consumer Rights Protection on Agency Purchase and E-commerce Platforms

2025-03-26

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Introduction

The rapid growth of cross-border e-commerce and agency purchasing platforms (daigou) has created new challenges for consumer rights protection. While these platforms provide convenient access to global products, they also raise unique legal issues regarding consumer safeguards.

Current Implementation of Consumer Protection Laws

1. Right to Information Disclosure

Major platforms like AliExpress, Taobao Global, and Daigou-focused marketplaces

  • Clear product origin labeling
  • Accurate description of goods
  • Transparent pricing including all fees
  • Seller qualification documentation

2. Return and Refund Policies

Platforms have implemented varying return mechanisms:

Platform Type Return Window Condition Requirements
Established E-commerce 7-30 days Relatively flexible
Daigou Platforms 3-7 days Often must be unopened

Persisting Challenges and Problems

1. Jurisdictional Conflicts

Cross-border transactions create legal gray areas where:

"Consumers often find themselves caught between the consumer protection laws of the seller's country and their own jurisdiction."

2. Authenticity Verification

Agency purchases frequently face:

  • Difficulty in tracking supply chain
  • Fake certification documents
  • Inadequate platform verification systems

3. Dispute Resolution Complexities

Key problems include:

  1. Language barriers in international cases
  2. Different burden of proof requirements
  3. High costs of cross-jurisdictional legal action

As platforms evolve, consumer protection frameworks must adapt to address these unique marketplace challenges through international cooperation and standardized protections.

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